Student choices of choosing colleges and course of study in Penang

Authors

  • Kristina Khoo Editor, Han Chiang College, Penang, Malaysia
  • Teoh Kok Ban Lecturer, Han Chiang College, Penang, Malaysia
  • Chow Yong Neng Chief executive, Han Chiang College, Penang, Malaysia
  • Beh Kok Hooi Vice principal, Han Chiang College, Penang, Malaysia
  • Chong Yee Joan Lecturer, Han Chiang College, Penang, Malaysia

DOI:

https://doi.org/10.18034/ra.v3i1.291

Keywords:

Students, parents, college, course of study

Abstract

A preliminary survey is conducted to identify student choices of choosing colleges and course of study in Penang. The methodology used in the study is convenience sampling, and feedback from the survey indicates that parents are the most important or influential people, apart from friends, relatives and counsellors. Educational marketers should utilise the preliminary findings of the study to produce appropriate marketing strategies to promote their products and services.

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References

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Published

2015-04-30

How to Cite

Khoo, K., Ban, T. K., Neng, C. Y., Hooi, B. K., & Joan, C. Y. (2015). Student choices of choosing colleges and course of study in Penang. ABC Research Alert, 3(1), Malaysia. https://doi.org/10.18034/ra.v3i1.291

Issue

Vol. 3 No. 1 (2015): January-April Issue

Section

Research Paper

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