Student choices of choosing colleges and course of study in Penang
DOI:
https://doi.org/10.18034/ra.v3i1.291Keywords:
Students, parents, college, course of studyAbstract
A preliminary survey is conducted to identify student choices of choosing colleges and course of study in Penang. The methodology used in the study is convenience sampling, and feedback from the survey indicates that parents are the most important or influential people, apart from friends, relatives and counsellors. Educational marketers should utilise the preliminary findings of the study to produce appropriate marketing strategies to promote their products and services.
Downloads
References
Berenson, M.L., Levine, D.M. and Krehbiel, T.C. (2006), Basic Business Statistics, Prentice Hall, New Jersey.
Crozier, G. (1999), “Parental involvement: Who wants it?”, International Studies in Sociology of Education, Vol.9 No.3, pp. 219-238.
Pigott, T.D. (2001), “A review of methods for missing data”, Education Research and Evalu-ation, Vol.7 No. pp. 353-383.
Samsinar Md. Sidin., Siti Rahayu Hussin. and Tan, S.H. (2003), “An exploratory study of factors influencing the college choice decision of undergraduate students in Malaysia” Asia Pacific Management Review, Vol.8 No. 3, pp. 259-280.
Shumba, A. and Naong, M. (2012), “Factors influencing Students’ career choice and aspira-tion in South Africa” J Soc Sci, Vol.33, No. pp. 169-178.
Wan Chang Da. (2007), “Public and private higher education institutions in Malaysia: Com-peting, complementary or crossbreeds as education providers”, Kajian Malaysia, Jld. XXV, No. 1, pp. 1-14.
Westbrook, S.B. and Scott, J.A. (2012), “The influence of parents on the persistence deci-sions of first-generation college students”, Focus on Colleges, Universities, and Schools, Vol.6 No. 1, pp. 1-9.
--0--
Downloads
Published
Issue
Section
License
ABC Research Alert is an Open Access journal. Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a CC BY-NC 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of their work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. We require authors to inform us of any instances of re-publication.
